What is it?
A group of 20-25 customers who provide insights and feedback on early concepts and strategic direction.
I instituted the notion of the Product Council (later changed to Customer Advisory Board), created the charter, led the selection committee, and moderated the council in its inaugural year.
Quick Base had no consistent means of collecting input from highly engaged customers to help inform strategy, steer the roadmap, validate conceptual approaches, or be early access partners.
I proposed that we initiate a council whose members would have 2 year terms, meet monthly for group input, and be available to answer ad hoc questions at any time.
Internal launch poster to raise awareness of the council.
Some pages from the presentation to initial council nominees so that they understand the commitment and benefits. Members are nominated by anyone within Quick Base who believes a customer would provide valuable insight.
Sharing the learnings from each session is the best way to broadly impact the whole organization responsible for product and market direction.
The board meets in person twice a year where we have in-depth working sessions, with roundtable discussions and co-design workshops. So they understand their importance, we also show all the product features where their input helped steer our direction.
The Council/Advisory Board is now in its 4th year. Customer engagement with it rates an NPS of 76.
There’s a waiting list to get on and the engagement has been through the roof. We’ve now run 100s of concepts, questions, discussions through the board and have made significant product strategy and feature decisions based on these discussions.